NBA 2K24 Takes Over NYC For Launch Party & More [Photos]

NBA 2K24 is here (our review is in progress), but to celebrate the arrival of the annual basketball video game, 2K put on a massive celebration in New York City. On Wednesday, September 6, celebs, your favorite Hip-Hop stars, the press, NBA 2K fans, and athletes converged in NYC at the ArtsDistrict Brooklyn to celebrate the launch of NBA 2K24. Those in attendance could experience several activations, including a barbershop, sneaker cleaning station, Brotherhood Deli with NBPA, Def Jam Freestyle Booth, and gaming stations to NBA 2K24 for a spin.

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Among those in attendance include Ronnie 2K, of course, Hip-Hop stars Swae Lee, Fabolous, A Boogie Wit da Hoodie, Fivio Foreign, Maino, Jadakiss, Jim Jones, and Coi Leray, NBA stars Donovan Mitchell, Cade Cunningham, Tim Hardaway Jr. and, NBA 2K24 cover athlete and NY Liberty all-star guard Sabrina Ionescu and more. As with all NBA 2K launch parties, there has to be a performance to cap off a great night, and it was pretty fitting to have Lil Uzi Vert hit the stage to perform his mega-hit, “Just Wanna Rock,” to usher in NBA 2K24. The celebration didn’t stop there. On Thursday, Ronnie 2K, Swae Lee, A Boogie wit da Hoodie, Cade Cunningham, and professional tennis superstar Frances Tiafoe hit the streets of Times Square NYC to play the first-ever 2K24 game on the big screen to celebrate the franchise’s 25th anniversary. How dope is that? NBA 2K24 is now available on every damn platform you can think of. Keep it locked on Hip-Hop Wired Gaming for our review of the game, and hit the gallery below for more photos from the launch party. — Photo: Getty Images

1. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: (L-R) Fabolous, Maino and Jadakiss attend a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,maino – rapper,jadakiss

2. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Cade Cunningham attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event,cade cunningham

3. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Fivio Foreign attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

4. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Jim Jones attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,people,one person,arts culture and entertainment,attending,usa,new york city,looking at camera,brooklyn – new york,sport,sunglasses,basketball – sport,event,three quarter length,james jones – basketball player

5. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Coi Leray attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,coi leray

6. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Connie Diiamond attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event

7. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Key Glock attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

8. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Taylor Rooks attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event

9. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Lil B attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event,lil b

10. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: A Boogie Wit da Hoodie attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,a boogie wit da hoodie

11. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Don C attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

12. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Sabrina Ionescu attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,sabrina ionescu

13. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Armani White attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,armani white

14. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Zaytoven attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,zaytoven

15. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Dave East attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,dave east

16. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Jeff Hamilton attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

17. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Tim Hardaway attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,tim hardaway

18. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: (L-R) Nav and Ronnie Singh attend a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

19. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Lil Uzi Vert performs onstage during a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,horizontal,usa,new york city,performance,brooklyn – new york,sport,basketball – sport,event,stage – performance space,lil uzi vert

20. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Lil Uzi Vert performs onstage during a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,horizontal,usa,new york city,performance,brooklyn – new york,sport,basketball – sport,event,stage – performance space,lil uzi vert

21. NBA 2K24 Launch Event

BROOKLYN, NEW YORK – SEPTEMBER 06: Dave East attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,dave east