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It was quite an disappointing few days for hypebeasts this past weekend. Aside from having their plans upended as they monitored their Nike SNKRS app waiting for the rumored “Shock Drop” of the highly anticipated Virgil Abloh Off-White Air Force 1‘s (they never did), they took another hit when the vice president of entertainment and […]

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Product leaking is now risky business. It seems Twitter has shut down the very popular Yeezy Mafia account.

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UK artist Stormzy’s sneaker plugs came into question recently when the YEEZY Mafia questioned the authenticity of his new kicks.

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The market for rare adidas Yeezy’s means plenty of money to be made by flipping pairs for exponential resale prices. Unfortunately, it also means that sellers have become vics, getting met a with gun in their face instead of a profit. 

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Sneaker bandits hit the motherlode yesterday (April 26) in Denmark. A truck delivering the adidas YEEZY Boost 350 V2s to a shop got robbed, and Danish police are asking the public to help find the thieves. 

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You knew it was only a matter of time before adidas dropped an all white version of the Yeezy Boost. With Spring officially here, the time has come.

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This coming November 23, adidas Originals will be releasing some brand new colorways of the massively popular YEEZY Boost 350’s and hypebeasts are already growling in anticipation of the coming line battles.

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Kanye West’s adidas sneakers may become the new “Banned” Jordan 1s. The NFL is banning players from wearing the shoes on the field.

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Don’t let the sneakerhead detractors, or outright Kanye West haters, fool you—the adidas Originals YEEZY Boost is the hottest shoe in the game. The long teased YEEZY Boost 350 V2 will be dropping on  Sept. 24.

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Kanye West is a man of his word. Turns out Pablo not only delivered free adidas Yeezys to every who guess the name of his album, but to all the hard working paparazzi who take his pictures, too. 

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Get those folding chairs and disposable urinals ready, hypebeasts, the Yeezy 350’s with the orange stripes that Kanye debuted at the Yeezy Season 3 fashion show in February are rumored to being ready for a September release.