One of the brands that helped defined the streetwear scene in New York City is about to shut their doors. ALIFE has announced they are closing their signature store in The Big Apple


This Saturday (December 13), the ALIFE x Reebok Court Victory Pump, a personal favorite, returns to one of streetwear’s most respected retailers.

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[ooyala code=”t3N3Znbzp6rBQ7BhAZddt9Ywm0DDOtuv” player_id=”197711d5c76648c8a85c158abe654f39″]   Last night (August 5), Scarface held down the backyard of the ALIFE store in NYC’s Lower East Side as the headliner of their latest ALIFE Sessions series. Also on hand were Heavy Metal legends Living Colour for an intimate but knocking performance. 

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Let the streets tell it, Pusha T delivered a quality body of work in his solo debut, My Name Is My Name. With the album set to release tomorrow, October 8, clothing brand ALIFE debuts a visual recap of the street savvy MCs recent in-store concert.

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Cam’ron‘s popularity and cult icon status has come to a head, as numerous streetwear brands have been working on capsule collections with the rapper. Following a Dipset jersey and a collaboration with ALIFE, there’s one forthcoming release that the Harlem native claims is fraudulent and refuses to co-sign.

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Last Tuesday (Sept. 24) during “Drake Week,” the Toronto rapper stopped by the ALIFE store in New York City for a surprise show that included special guests Travi$ Scott and Raekwon. 

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Cam’ron and The Diplomats had a hold on the streets that can still be felt in 2013. Last night, the veteran rapper proved that he could still shake things up at a launch party for a new Dipset jersey and his highly sought after Nike Elite socks.

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Don’t stand between, or skip in front of, a hypebeast and Drake/OVO clothing unless you’re looking for a fight. The NYPD shut down an OVO Pop Up shop in NYC’s Lower East Side yesterday (Sept. 19) when people waiting in line for their turn to purchase some officially sanctioned Drake gear got violent.