Behind Kodak's Hip-Hop Inspired Marketing Campaign

NEWS

By now, you're probably familiar with seven 15- second commercials which feature either Trey Songz, Pitbull, Drake or Rihanna out and about living the glamorous life of a young, hip celebrities in the studio, at a fashion show, on the tour bus or in their posh apartments.

While we're used to seeing these artists and their jet-setting lifestyles on a continual basis, we're not used to seeing them featured to promote a century old brand.

These artists are part of Kodak's

Bangin Candy

Bangin Candy - Taylor Gang's Lola Monroe [PHOTOS]

Bangin Candy - Taylor Gang's Lola Monroe [PHOTOS]

Bangin Candy: Rico Love's Division 1 Recording Artist, Rabbit

Bangin Candy: Rico Love's Division 1 Recording Artist, Rabbit

Bangin Candy: Usain Bolt's Ex-Girl, Taneish Simpson [PHOTOS]

Bangin Candy: Usain Bolt's Ex-Girl, Taneish Simpson [PHOTOS]

Bangin Candy: Floyd Mayweather Jr's Fiancé Shantel Jackson [PHOTOS]

Bangin Candy: Floyd Mayweather Jr's Fiancé Shantel Jackson [PHOTOS]

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