Colt 45 Defends Snoop Dogg's Endorsement
Snoop Dogg has been receiving criticism for his recent endorsement of Colt 45's new Blast drink.
Critics have slammed Blast for its similarity to Four Loko, the alcohol energy drink that was banned in many states and criticized for its appeal to minors.
In a recent New York Times article, the malt liquor company has come to the defense of their high profiled rap spokesperson.
“That's just him being a true partner and saying I'm not just an endorser,” said owner Colt 45 Daren Metropoulos. “Whether he's putting it in his songs or having his posse drinking it, it's part of his lifestyle.”
Metropoulos also insisted that the intentions behind the drink are not to promote to underage drinkers. “All we were doing was putting together flavors that were appealing to people that definitely are over the legal age,” said Evan Metropoulos. “We're going to do our very best to hammer home the message of responsible drinking.”
“It's not like our distributors are putting it in the soda section, and these are clearly designated as an alcoholic product. We're not going to be showing up and selling this at schools or anything like that,” Metropoulos added.
In a previous report, Talib Kweli shut down a Colt 45 sponsorship for his show in Kansas last week, choosing to distance himself from the malt liquor beverage.
A promotion video for Blast featuring Snoop Dogg is posted below.