HENNESSY PARTNERS WITH WORLD-RENOWED ARTIST KAWS TO LAUNCH LIMITED-EDITION BOTTLE
Hennessy, the number one selling cognac in the world, announced their exclusive Hennessy V.S bottle collaborative project with world-renowned graphic artist, KAWS, which will hit shelves this month.
Each limited edition KAWS Hennessy V.S bottle is adorned with signature KAWS artwork and is individually numbered. The bottle marks the brand’s first customized collaborative project in 2011.
“I admire the Hennessy brand and from the start, felt strongly about working on this project,” said KAWS. “Hennessy invited me to Cognac where I was able to experience and gain a full understanding of the steps and processes behind Hennessy’s craftsmanship, which in turn, inspired the artwork I created for the bottle.”
The Hennessy KAWS V.S bottle will be sold nationwide in 750ml sizes and will retail for $29.99.
“Hennessy is a brand that not only prides itself on presenting the world with a quality variant, but also on creating out-of-the-box partnerships that heighten our consumer’s experience,” said Rodney Williams, SVP of Business for Hennessy. “We look forward to the feedback from not only from Hennessy loyalists but also KAWS eclectic fan base about this exciting partnership.”
In addition to the limited edition bottle, the duo will create multiple digital shorts, which will be distributed throughout the year.
For more information on the Hennessy V.S KAWS bottle, visit www.Hennessy.com or Facebook.com/Hennessy.