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Reebok continues their Hip-Hop youth movement after inking Young Money rapper Tyga to a seven figure deal and partnership. According to Young Money HQ, the deal will allow Tyga to create his own shoe as well as partner with his Last King’s clothing line. The “Rack City” rapper’s ad will be airing sometime in March, shortly after his debut album Careless World: Rise of the Last King is released on Feb. 21.

The classic shoe brand has dropped several viral campaigns featuring Meek Mill, who was also spotted wearing the new Reebok “Dibello Mid Stud” model during a performance in DC.

Proceed for photos from the commercial shoot.