A$AP Rocky Says He'll Stop Mentioning Brand Names In His Raps [VIDEO]

111511-music-asap-rocky Rappers are notorious for giving shine to brands names, sometimes the move results in endorsements ...

Rappers are notorious for giving shine to brands names, sometimes the move results in endorsements deals—but that's usually not the case. A$AP Rocky has been known to drop brand names in his records, but the “Goldie” rapper has decided to stop giving out unsolicited publicity. “I'm putting to [many] people on the game when I do that,” he told Amanda Seals during an interview on Hip-Hop POV.

The aforementioned Hit-Boy produced single was originally named “Chrissy” to make a mockery of the champagne, that became rappers' go-to beverage thanks to constant mentions from Jay-Z. When the company got word that Hip-Hop couldn't get enough of their product, they released a racists statement, causing Hov—and the rest of the industry—to turn its back on Cristal. “It's called ‘Crissy' and it's basically a mockery towards it, It's to get them upset,” Rocky explained of the track.

“If you listen to the lyrics, ‘Cristal by the cases/Wait, hold up that was racist/I would prefer the Aces/Ain't no different when you taste it. We don't even care about champagne, we drink 40s. All it is, is in reference to that.”

Maybe A$AP's refusal to name drop will encourage other rappers to stop giving out free advertising.

 

 

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