Subscribe

Nike Zoom Ultraflight, 2003

“Design can put a dream on paper, so to speak, but it’s development and manufacturing that turn the dreams into reality.”- Aaron Cooper

After breaking new ground with the 2001 Nike Zoom Hyperflight, the objective was to maintain an innate sense of speed while building on a need for support. Continuing the Zoom lineage of the basketball shoe as an object of beauty, the Nike Zoom Ultrafight was the byproduct of absolute performance and total reduction. Half tradition, half amazing, this was one shoe with two distinct styles — an expected, premium leather side and a defiantly tech side. The development team managed to skillfully merge TPU, mesh and traditional fabrics seamlessly. Through pure experimentation and a conviction to manufacture the seemingly impossible, the shoe became a reality. Twinned with a perfect balance of thehuh? factor and classicism, Nike Basketball created its own challenge — beat that.

« Previous page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Next page »