Nike Basketball's 20 Designs That Changed The Game [PHOTOS]

GALLERY

Nike Air Penny, 1995 “What was great about Penny was that he was always expressive and always ...

Nike Air Penny, 1995

“What was great about Penny was that he was always expressive and always willing to push the limits in terms of aesthetics and expression.”- Eric Avar

How do you cater to the player who can't be defined by an existing category? You create a new lane. Penny's Hardaway's strength and athleticism preempted a contemporary style — so much so that his debut Nike signature model, the Nike Air Penny, birthed the Uptempo line. Speed and strength couldn't be pinned down to a solitary technology, so Penny got a pair of performance aids — a Max Air bag for impact protection and the newly-developed Tensile Air, later renamed Zoom Air, for court feel. The former at the rear and the latter at the front delivered the best of both worlds for a proven combination that's echoed in contemporary Nike Basketball designs. That 1Cent logo and crystal swoosh exuded confidence, hinting that this was just the start of a relationship rooted in expression and experimentation.

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  • Shay

    I tried to get thru this post on my cellphone but the ads on EVERY SINGLE PAGE is quite ridiculous. It took me 10 mins to get to page 5 & I couldn't take it anymore. You guys should be ashamed of yourselves.

  • Dani

    Guys... Could you use a simple sideshow for pictures? there is plenty of free solutions, it's basically a 5 min installation

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