Twitter Drags Shea Moisture For Gentrifying Hair Hate

Shea Moisture is going to learn today. The brand is getting furiously dragged for a tone-deaf ad that many are expressing as another example of whitewashing in advertising. 

The offending ad features a curly-haired woman of color talking about how Shea Moisture helped her and blah blah blah. But what has Twitter in a row are the white girls also being dismayed at the “hair hate” featured in the same spot.

https://twitter.com/girlswithtoys/status/856563772223365122

Yes, apparently the good hair vs. bad hair debate has been gentrified.

Apparently, Shea Moisture has tip-toed this struggle before.

On cue, Twitter is going in.

https://twitter.com/ira/status/856573481244164096

https://twitter.com/ira/status/856572598578102272

https://twitter.com/meechonmars/status/856576394414800898

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Photo: screen cap

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