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Pharrell ‘Tokyo Rising’ Campaign Ad

Heritage boot brand Palladium is announcing the launch of the brand’s Fall/Winter 2011 ad campaign featuring musician, producer and designer Pharrell Williams.

The new campaign, entitled Tokyo Rising, documents Pharrell as he explores the city’s hidden treasures, interviews locals and uncovers resiliency in Tokyo, Japan following the devasting 3/11 earthquake.

“I find great inspiration in Tokyo from the people,” said Pharrell Williams. “To me, the way that the Japanese people regard life and culture is completely unmatched. Tokyo is my second home and I jumped at the chance to come back and reconnect with friends during the exploration.”

In the documentary style campaign videos, we see Pharell donning Palladium’s Baggy Leather Gusset boot, part of the brand’s new Waterproof Collection.

The Waterproof Collection features five distinct styles and ranges in price from $95.00-$120.00.

For further information and to see the videos visit

Check out Pharrell rocking Palladium boots for their new ad campaign below.

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