Source: GUCCI / Gucci
Two of the culture’s most beloved brands are back at it. Gucci and The North Face have announced a third drop.
Source: GUCCI / Gucci
As per Esquire magazine the two lines have connected once again for a capsule collection. As per their previous installments the labels merged their identities into a reimagined interpretation of how to brave the outdoors in style. This new collection, titled The Third Chapter, Gucci’s kaleidoscopic aesthetic merges with archival designs from The North Face.
https://www.instagram.com/p/CiZ-gg7rgsf/?hl=en
Reimagining adventure gear with a signature multicolored logo seen on sweat suits, hats, backpacks, and hiking boots, the collection is an invitation to make each day one’s territory for exploration. To narrate the third chapter, a group of intrepid explorers were photographed in Iceland’s awe-inspiring landscape. Each photograph is placed in a scrapbook, surrounded by stamps, maps, and hand-written phrases that allude to what occurred during the excursion.
https://www.instagram.com/p/CiaZ-QUB-o9/?hl=en
Recording each moment within a travelogue brimming with visual poetry, the campaign suggests how exploration is registered in the mind and stored in the memory as a source of creativity from which to pull inspiration. The same cutting-edge styles are reintroduced in a bold color palette with unique prints, resulting in a youthful and exuberant selection.
https://www.instagram.com/p/CiZjRmUrrR2/?hl=en
You can shop The Third Chapter collection here.
