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BlackBerry is between a rock and a hard place right now. Today the company revealed its new Z10 model in hopes of once again becoming a viable opponent in the smartphone race, announced Alicia Keys as its “Global Creative Director,” and changed its company name from RIMM to BlackBerry.

For users hoping to no longer be embarrassed by pulling out a BlackBerry in front of iPhone and Android supporters, the new device can (hopefully) ease that pain. But in all honesty, there’s still the strong possibility that committing to the struggling smartphone isn’t a sure bet, and in the last several years technology has moved so fast that BlackBerry may be too far behind to catch up.

Yes, adding Keys to the equation makes things interesting, but should a company put all of its faith in her? We’ll have to wait and see, but after looking in our iPhone Magic 8-Ball app, we’ve come up with some reasons why the Z10 might want to keep cookin’ in the oven for a little while longer.

Peep ‘em below.

It Looks Too Much Like An iPhone

Did a disgruntled Apple employee design this thing?

Apple’s iPhone 5S

Rumor has it that the phone has a fingerprint sensor. That’s crazy!

Samsung Is A Beast

Apple won’t (publicly) admit it, but Samsung is a force to be reckoned with.

The Z10 Has No “Home Button.”

The idea is to add amazing features, not take away necessities, people.

They Took Long To Come Back

There’s a reason why Apple drops a new product every five seconds. Timing is everything.

Epic New York Times Slander

This article is still pretty amazing.

Alicia Keys Tweeted From Her iPhone

Even she’s not fully committed.

Siri

She’s the new “ride or die” chick.

 

Twitter Doesn’t Care

If Twitter isn’t excited about it, it pretty much doesn’t exist. A strong nerd following is key.

BlackBerry Messenger Isn’t Enough

This was the only thing keeping users from letting go of that awful StruggleBerry, but that pain can be eased by the million upon millions of amazing iPhone and Android apps.

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