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Young Jeezy has partnered with California-based footwear company Gourmet. The two parties hosted a pair of events in the rapper’s native Atlanta Thursday, June 13, in commemoration of their recent business venture.

Well known clothing boutique WISH served as the daytime locale for the branding and launch event. There, attendees had a chance to see the Gourmet’s latest collection of shoes and meet the Thug Motivation MC.

Fellow ATLien and rapper Trinidad Jame$, Gourmet’s founder Greg Lucci, and more were also in the building.

Later in the evening, Jeezy and co. took the celebration to Vanquish night club. A few familiar faces were there as well. Among them were Love & Hip Hop Atlanta stars Ariane Davis, Mimi Faust, Erica Dixon, and Carlie Red. Ludacris, Talib Kweli and Verse Simmonds also came to show support.

The two events featured entertainment from DJ RootsQueen, DJ Baby Yu, DJ Drama and more.

Hit the jump for a photo recap of all that went down.

Photo: Erin Kyle

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