You win some, you lose some. It has now been confirmed that G.O.O.D. Music singer Teyana Taylor and he partnership with the adidas has come to an unceremonious end.
Taylor recently denied rumors that she had been booted by the three stripes after a shoe she designed for the brand that was supposed to drop on Black Friday had been delayed. Although her rep denied that was the case, it turns out the Internet tiff the singer had with Rihanna cost her the endorsement deal.
Finding it odd that no definitive statement from Adidas had been made on the matter, we reached out to the sneaker brand for a comment and that’s when they told us Teyana has in fact been dropped from her deal. A Senior PR Manager for the corporation wrote to us in an email:
“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”
When asked whether the decision was based on Teyana’s altercation with Rihanna and if the petition calling for Adidas and Reebok to eliminate the endorsement factored into the decision at all, the rep added:
“All I can say is that adidas partner with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”
Interestingly, G.O.O.D. Music honcho Kanye West recently inked a deal with adidas and just yesterday YMCMB rapper Drake announced a partnership with Jordan Brand.
We’re not going to mention Yeezy getting sued for wrestling with a paparazzo at LAX, though.
Read more about Teyana Taylor’s struggle over at MadameNoire.