Black Superhero shows matter.
Marvel’s Luke Cage was a constant trending topic this past fall when it debuted on Netflix. Now we have proof that all of those views and mentions have done wonders for Netflix’s bottom line.
Variety reports that the streaming service’s shares closed at an all-time high of $133.70 on Friday, up 3.5%, after Wall Street analysts issued upbeat forecasts for the company’s year-end 2016 quarter.
In other words:
According to Deutsche Bank analyst Bryan Kraft an uptick in subscribers drawn in by Netflix’s original content is the reason. They also pointed out which shows they feel contributed the most.
“Our checks… indicate broad based strength in international demand catalyzed by original content,” Kraft wrote, calling out Golden Globe-winner “The Crown,” “Marvel’s Luke Cage,” “Gilmore Girls” and “Fuller House.”
By gradually phasing out their film library and focusing on producing original content, Netflix has all but guaranteed a profit every year. “All money in, no money out” as Nipsey Hussle would say.
Netflix is already planning to capitalize on the popularity of Luke Cage by ordering a second season.
If you slept on the show, check out HipHopWired’s episode recaps. Also, watch our interview with Luke Cage executive producer Cheo Hodari Coker.