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JAY-Z’s new album, 4:44, drops in a few days its promotion and marketing is ramping up. Besides a slew of listening sessions going down across the nation this week, today (June 27) we get a new commercial called “Kill Jay Z.”

The mysterious spot features a young Black kid running away, with fear in his eyes, from…something. The young lad is also wearing a black t-shirt that says “Sray Black” in white lettering across the chest.

A spastic but soulful groove accompanies the visual. Maybe the instrumental of a track called “Kill Jay Z”?

Watch the commercial below.

Photo: screen cap

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