Rick Ross and his alignment with the Luc Belaire Rare Rosé brand has long been solidified as he’s been promoting the Black bottles of French sparkling wine for years. In a sit down with Luc Belaire’s CEO Brett Berish, the MMG boss speaks on his humble beginnings and meteoric rise to rap stardom in the third installment of the “Self-Made Tastes Better” series.
What was the turning point in your rise and what challenges did you have to overcome early in your career?
Rick Ross: When I was coming up in Miami, the music in the city at the time sounded completely different. I loved it, but it just wasn’t the type of music I wanted to make. I wanted my wordplay to be more sophisticated. I wanted the sound to be more lush. I wanted my music to sound like who I was and aspired to be — boss. My approach and ideas weren’t really accepted in the beginning, so I had to be patient and trust the process. That’s why the term “self-made” is something I completely understand. Being self-made is when you go against the grain sometimes. So, I began writing for other artists, and I remember sitting in the studio with a young Kanye. We both talked about our frustrations, our ideas, and working with each other. This is before we both had big records. Then, a few years later, I had ‘Hustling’ and that’s when the tide turned.
Check out Rick Ross’ full chat with Luc Belaire’s Brett Berish in the clip below.
Photo: screen cap