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Pharrell Launches New Brand ‘I Am Other’

Super producer Pharrell Williams is partnering with United Entertainment Group to bring the world a new brand entitled, “I Am Other.”

According to Variety, I Am Other brand is a content driven concept aimed at spotlighting the newest music, artists, trends and innovators.

If you’re uncertain what that is, it sounds like The N.E.R.D leader is using his star power and influence to get his Facebook and Twitter fans to spend money on products he’s endorsing and people he’s pushing.

But for a more accurate statement, Pharrell stated, “The first installment is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier.”

Well that easy life can be viewed on his BBC Ice Cream blog, as Pharrell posted some photos of his massive yacht. Take a look at some of the snapshots on the next few pages.

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