KICKS

Today (April 18), adidas Originals and Donald Glover officially launched their proper collaboration, Donald Glover Presents. Storytelling is the focus of the partnership and besides revealing the products, a series of short films also got the premiere treatment.

Winter is coming, so your sneaker game might as well be on point while you await the fate of your favorite families from Westeros. Today (March 11), adidas Running announced its collaboration with HBO’s Game of Thrones for a limited-edition drop of Ultraboost sneakers.

While Nike and adidas duke it out for sneaker supremacy out in these streets, Skechers cleverly roasted the Swoosh with an ad that highlighted an incident that not only injured the top prospect in this years NBA Draft, but also (allegedly) caused the former’s shares to drop 2 percent.

To celebrate the iconic 2003 collaboration with Japanese sneaker culture staple ATMOS, King James is partnering with them as well to bring the LeBron 16 low in the classic Air Max 1 ‘Safari’ colorway.

Future’s signature sneaker line on Reebok were certainly some head-turning silhouettes to say the least, but from the looks of his new Aztrek runners, it seems like the ATLien has settled on a more down to earth design.

Spike Lee is going to the Oscars in hope of picking up a trophy or two for his critically acclaimed BlacKkKlansman. Of course, the Brooklyn native will be rocking a pair of custom, gold Air Jordan 3s.

Reebok is remixing the past, proudly. The apparel company has linked with a bevy of emerging artists, including Childish Major and J.I.D., to bring their newest drop to life.

Nike can’t catch a break. First Zion Williamson who could be a potential signature athlete for the company saw his sneaker explode while playing hurting himself in the process. Now according to numerous customer complaints, a software update is bricking its expensive Adapt BB self-lacing sneakers that launched last week.

Retro sneakers are all the rage right, but the best usually have an origin story dating back to the 1980’s. Hip-Hop Wired linked back up with Fresco Wilson, Editorial Producer of sneaker consignment destination Stadium Goods, and he dropped knowledge on how 1980’s sneaker culture continues to influence the game in 2020.

The New York Knick’s Dennis Smith Jr. might’ve struck out at the 2019 NBA Slam Dunk Contest, but the hoopers in his old stomping grounds of Fayetteville, NC were still winners at the end of NBA All-Star Weekend. In conjunction with Fayetteville-Cumberland Parks & Recreation, Dennis Smith Jr. and Under Armour went to DSJ’s hometown […]

Even though he did not come home with a Grammy Award 2019 is still looking bright for Pusha-T. Pusha A Ton has re-signed with adidas for a new deal.

With the NBA All-Star game a couple of weeks away, Jordan Brand and Nike have officially unveiled their 2019 All-Star collection. The drop includes limited-edition colorways of the signature kicks of JB and Nike athletes Russell Westbrook, Kevin Durant, Paul George and Kyrie Irving as well as the Air Jordan XXXIII.