Source: PUMA / PUMA RKDO Apparel Collection
PUMA has already stepped into the competitive gaming realm with its Active Gaming Footwear, basically a high-tech sock and gaming chair. The German-based athletic brand is teaming up with gaming personality and co-owner of X-Set, Erin Ashley Simon, for a new apparel collection.
Monday (Jul.26), PUMA unveiled RKDO, its latest apparel collection geared towards all gamers, casual and professional. Erin Ashley Simon, a PUMA brand ambassador, will debut the RKDO Collection in her first campaign for the brand, a press release announced.
Source: PUMA / PUMA RKDO Apparel Collection
RKDO merges modern style and functionality with custom graphics and illustrations and encapsulates that into a lifestyle and performance collection. The collection is unisex and will consist of jerseys, hoodies, track pants, shorts, leggings, and a camper, with each piece being designed with performance gaming in mind. Each piece features ergonomic design elements and playful touches like kinetic patterns and bright color patterns.
Source: PUMA / PUMA RKDO Apparel Collection
Speaking on the new collection, Simon said, “I am thrilled to be featured in PUMA’s new esports collection. RKDO is a vibrant collection of comfortable and colorful pieces perfect for gaming, competing, and wearing on a comfortable day out.”
In an interview with Esports Insider, Simon revealed why she decided to work with PUMA stating:
“Growing up and playing soccer all my life, PUMA was definitely a brand that always had an influential impact on my life. As I got into the esports industry as a broadcaster, I saw a lot of what PUMA was doing, not only from a merchandise perspective but also the positive impact.
“I saw how people like Matt Shaw [PUMA Team Head Digital Marketing & Gaming] and Angela Wong [PUMA Manager, Esports and Marketing Innovation] were, themselves, very big advocates of diversity and inclusion. That’s something near and dear to my heart.”
Source: PUMA / PUMA RKDO Apparel Collection
The RKDO collection officially drops July 29 on PUMA.com and select retailers worldwide, with retail prices ranging from $35 to $100.
You can peep the full collection in the gallery below.
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Photo: PUMA / PUMA RKDO Apparel Collection
1. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
2. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
3. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
4. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
5. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
6. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
7. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
8. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
9. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
10. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
11. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
12. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
13. PUMA RKDO Apparel Collection
Source:PUMA RKDO Apparel Collection
PUMA RKDO Apparel Collection designed for gaming and esports puma,erin ashley simon,rkdo
