Reebok is remixing the past, proudly. The apparel company has linked with a bevy of emerging artists, including Childish Major and J.I.D., to bring their newest drop to life.

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On Monday, Reebok Classic announced the Atlanta rapper Gucci Mane has signed on with the company for an updated version of the Workout Plus EG.

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Reebok Classic and Kendrick Lamar keep their creative collaborative creations going as they’re getting ready to release The Reebok Classic x Kendrick Lamar Club C Capsule.

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Kendrick Lamar can easily considered the most revered MC in the game. After dropping a classic with good kid, M.A.A.D. City, the Compton rapper has solidified his next titan of rap credentials thanks to consistency and can now add sneaker deal to his rapper resume.

Agenda Las Vegas is one of the world’s most enthralling fashion expos. Buyers, designers, distributors and media from all corners of the earth convene under Sin City’s bright lights before the show ventures off to Long Beach and NYC.

If you let Rick Ross tell it, there’s Reebok and everything else, including Vans.

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Common Discusses ‘Be’ – ‘Classic Albums By Classic Artists’ Presented by Reebok & Rock the Bells ‘Classic Albums By Classic Artists’ presented by Reebok Classics & Rock The Bells is a video series which features artists that are performing on the tour speaking on their works. In this clip, Common talks about his gold LP, […]