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Rappers go to SXSW to their names out there and their dollars up, in some cases. But wordsmiths like Tree, who has a growing following, have the luxury of capturing the experience on camera for later benefits.


Victims have been fighting for their lives since a drunk driver plowed through a crowded block in Austin, TX during this year’s SXSW Music Festival on March 15.

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The adventures of B.o.B found the ATLien crash landing into SXSW’s Yahoo Show this past week and he was rewarded with a fan’s trusty lighter for his trouble.

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Veteran journalist Elliott Wilson made due of his time at SXSW by bringing his Myspace CRWN interview series with him. This time he invited Lil Wayne to sit on the hot seat to answer questions in front of a live crowd.

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Hip-Hop culture found a way to express itself outside of the music format this past SXSW when Nick Cannon, Nipsey Hussle and New York Giants wide receiver Victor Cruz came together for a Project C.A.N.V.A.S shoes brunch that brought out everyone’s colorful side.

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Nas must have caved and broke out his old Illmatic cassette tape in preparation of the massive press run he’s set to embark on coinciding with the album’s 20th anniversary.

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If Tony Yayo was in the process of calming down from 50 Cent having no sympathy towards his feelings of resentment for being left in the dust, then his blood pressure is surely about to rise again as there is no word of him appearing on his former leader’s new album, either.

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Tyler, The Creator was completely innocent when a drunk driver plowed through a crowd outside of his SXSW show, killing two people in the wee hours of Thursday, March 13. But Austin, TX police are saying he is guilty as charged for inciting a riot during his showcase later that day.

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The mtvU Woodie Awards are more so about the diverse offerings of music than the actual winners.

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Austin, TX police have a suspect in custody for the wild drunk driving incident that left two people dead and 23 injured at this year’s SXSW in the wee hours of March 13. Sadly, the culprit couldn’t have been more fitting individual to carry out the unthinkable act.

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It seems like any MC worth noting that we can think of is at the SXSW festival in Austin, Tex. This includes the G.O.O.D. Music family, who performed at a showcase presented by Yahoo.

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Despite tragedy in Austin, the Throne hit the South By Southwest Festival without a hitch. Jay Z and Kanye West ran through their catalog of hits during a concert hosted by Samsung last night (March 12).