Premiere Of VH1's "Single Ladies" And "Basketball Wives" Give Network Highest Rated Night Since 2009
“Single Ladies” And “Basketball Wives” Score VH1 Big Ratings
The premiere of Queen Latifah's new original series and Shaunie O'Neal's reality TV show has propelled VH1 into its highest rated night since October of 2009.
Monday, the network premiered “Single Ladies” starring Lisa Raye Mccoy and Stacey Dash and brought back season three of “Basketball Wives.”
The third season premiere of "Basketball Wives” scored a 1.2 in the key P18-49 demo – up 36 percent from the series second season premiere – and attracted 1.8 million total viewers.
When combined with its 11p.m. encore episode, the series brought in 3.5 million total viewers to VH1 Monday night.
At 9:00p.m. the two-hour premiere of "Single Ladies" also drew an impressive 1.2 rating in the key P18-49 demo and 1.8 million total viewers.
When combined with its 12 a.m. encore, "Single Ladies" drew in 2.8 million total viewers.
The series, which are geared towards young women viewers, both scored 2.0 ratings with women 18-34.