adidas Superstar (Run DMC)

The adidas Superstar aka “Shell Toe adidas” were created by the German sportswear company in 1969 and were worn by ball players in the NBA and college, alike. But it wasn’t until the early ‘80s that they became a staple in every hood, due in part to the rap group, Run-DMC. In 1983, the groundbreaking trio began rocking the sneaks almost exclusively (no laces with the tongue out, of course) and sales among urban youth skyrocketed. Three years later the Hollis homeboys dropped the ode to their favorite sneaks, “My Adidas.” The track and good promotion that followed eventually landed them an endorsement deal with the sneaker company. The endorsement deal set a precedent as the first between rappers and a major company.

« Previous page 1 2 3 4 5 6 7 8 9 10 11 Next page »