2. Diddy – Ciroc
Diddy took a little known vodka company and turned it into the official spirit of Hip-Hop. Diddy’s stake in Ciroc grew larger the more known he made the liquor, as he’s created his stable of “Ciroc Boys” as well as placing the vodka in damn near every music video on the planet. He told us 18 years ago he can’t stop and won’t stop. He wasn’t lying.