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The fruit wizards of Cupertino are masters at generating a frenzy about their new products. The upcoming Apple Watch is no exception; becoming the talk of the world-wide web a couple of days out ahead of its April 10 pre-order date.

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Check out these 10 credible Apple Watch reviews to give you a feel for how much time you should invest for the newest gizmo on the tech block.


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“Yet the Apple Watch isn’t quite the gatekeeper to my digital life that I wanted. Take app alerts—there’s a fine line between being in the know and having your wrist jiggle all day. It never got horrible for me, because Apple lets you assign VIP status to individual contacts and specify which apps can trigger alerts. But setting up all of this is a tedious—and unfortunately ongoing—chore.”

Geoffrey A. Fowler, The Wall Street Journal

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“There’s no question that the Apple Watch is the most capable smartwatch available today. It is one of the most ambitious products I’ve ever seen; it wants to do and change so much about how we interact with technology. But that ambition robs it of focus: it can do tiny bits of everything, instead of a few things extraordinarily well. For all of its technological marvel, the Apple Watch is still a smartwatch, and it’s not clear that anyone’s yet figured out what smartwatches are actually for.”

Nilay Patel, The Verge

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“As with most first-time products, it isn’t flawless or essential. But among smartwatches, Apple Watch is second to none. I want one.”

Ed Baig, USA TODAY

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“But Apple Watch is not a cure-all, and it’s likely not a timepiece you will pass down to your grandkids. It is a well-designed piece of technology that will go through a series of software updates, until one day, years from now, when the lithium ion battery can no longer hold much of a charge and it won’t seem as valuable to you.”

Lauren Goode, re/code

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“The watch is not life-changing. It is, however, excellent. Apple will sell millions of these devices, and many people will love and obsess over them. It is a wonderful component of a big ecosystem that the company has carefully built over many years. It is more seamless and simple than any of its counterparts in the marketplace. It is, without question, the best smartwatch in the world.”

Joshua Topolsky, Bloomberg

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“The Apple Watch is the most ambitious, well-constructed smartwatch ever seen, but first-gen shortfalls make it feel more like a fashionable toy than a necessary tool.”

Scott Stein, CNET

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“Apple Watch does as much, maybe more, than competing smartwatches, but it doesn’t demand that you pay attention to it. It also succeeded in its most important task: Getting me to keep my iPhone in my pocket. That’s a pretty impressive feat.”

Lance Ulanoff, Mashable

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“The Apple Watch is light-years better than any of the feeble, clunky efforts that have come before it. The screen is nicer, the software is refined and bug-free, the body is real jewelry. First-time technologies await at every turn: magnetic bands, push-to-release straps, wrist-to-wrist drawings or Morse codes, force pressing, credit card payments from the wrist. And the symbiosis with the iPhone is graceful, out of your way, and intelligent.

But the true answer to that question is this: You don’t need one. Nobody needs a smartwatch.”

David Pogue, Yahoo

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“In my opinion, there is no learning curve with Apple Watch; there is a discovery curve. Users will find different ways to perform the same tasks and the Apple Watch will learn more about the user and adapt to them as time goes by, thus refining and enriching the user experience.”

Carolina Milanesi, Kantar

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“The Apple Watch is far from perfect, and, starting at $350 and going all the way up to $17,000, it isn’t cheap. Though it looks quite smart, with a selection of stylish leather and metallic bands that make for a sharp departure from most wearable devices, the Apple Watch works like a first-generation device, with all the limitations and flaws you’d expect of brand-new technology.”

Farhad Manjoo, The New York Times

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