The movie poster for Spike Lee‘s classic film Do The Right Thing is getting a gallery treatment. The iconic image will hang at the Smithsonian’s National Museum of African American History & Culture.
The Washingon, D.C. based institution announced earlier this week that the poster had been selected for the museum’s permanent collection. The poster will be joining a collection that includes photos from the Civil Rights Movement, Freedman’s Bureau papers, instruments played by Prince and books written by the likes of James Baldwin and Booker T. Washington.
In a statement to OkayPlayer, the poster’s designer Art Sims said:
I am humbled that my agency, 11:24 Design, is regarded as the preeminent ad agency in America for creating memorable images for the film and TV industry. 1124 Design, Inc. is the only African American owned ad agency to be recognized for our design work in film advertising for the filmDo The Right Thing by the Smithsonian Institution – National Museum of African American History & Culture on display in the exhibition, Taking The Stage.”
Sims is also the creative mind behind posters for movies such as Malcolm X, Jungle Fever, King of New York, and Love & Basketball.
In related news, in a recent interview of Day 1 Radio, Daddy-O of Stetsasonic revealed that the National Museum of African American History & Culture is also producing an anthology of classic Hip-Hop songs that will be in its permanent collection.
Do The Right Thing turns 28 years old next July. If you want to see the poster hanging for yourself, start planning now. Tickets for the museum are sold out until March 2017.