chris brown, KICKS, News, PHOTO OPS

Recently robbed sneaker aficionado Chris Brown won’t be down for too long, now that he has a collaboration with ASICS in the works.

Baes & Baddies, GALLERY, News, PHOTO OPS, The List

From the outside looking in, Cassie doesn’t seem to be very gainfully employed outside of being Diddy’s girlfriend and looking good as hell. Best believe the part-time model/singer/actress is working, though. The 28-year-old beauty is currently filming The Perfect Match, an up-and-coming rom-com staring Terrence J and Lauren London, and PacSun just collaborated with Diamond […]

J. Cole, News, PHOTO OPS

J. Cole isn’t much for swag. He generally lets his lifestyle music do the talking. As the 30-year-old Hip-Hop star gets more seasoned in his ways however, he’s taken a more refined approach to his fashion choices.

News, PHOTO OPS, Sports

If you don’t think the Bay Area’s Hip-Hop populus is geeked over the Golden State Warriors’ first NBA championship in 40 years, you better ask somebody.

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Drake already alluded to his summer being lit as all get out and the OVO Summer 2015 Collection has arrived to keep all his fans properly dressed for the occasion. Although the notion is not always championed due to the silent but deadly approach of the Canadian rapper, his brand is 14kt gold and the […]

GALLERY, News, PHOTO OPS, The List

Jhené Aiko is one of the most influential R&B stars to hit the scene in a very long time. It was only a matter of time before a clothing brand came knocking in attempts to channel her soul into threads and fabric.

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Although Kanye West and Kim Kardashian are expecting their second child together, the pregnancy isn’t going to put a stop to their fashion priorities.

Baes & Baddies, GALLERY, News, PHOTO OPS

Ask any Hip-Hop artist who has had an a public love affair with Mary Jane and they’ll tell you the best buds come from California. Some of the best threads also come from the Golden State on 454 N Fairfax Ave in Los Angeles where DOPE calls its headquarters. The fearless brand has released its […]

GALLERY, PHOTO OPS

Most Spring releases like to make a play on the bright and vibrant colors that coincide with the enjoyable season. For their Spring ’15 Drop 2 dubbed the “Most Kings Get Their Heads Cut Off” Collection, DOPE had the audacity to seal their freshness in black and white graphics and silhouettes. But fashion is all […]

GALLERY, News, PHOTO OPS

Springtime is in the air and chances are, you’re in the market for a new pair of headphones. Whether working out or wearing your music is your aim, the new Skullcandy Grind on-ear headphones managed to churn an excellent way to cover as much ground as humanly possibly. Boasting of engineered technology, simplicity and user-friendliness, […]

Features, GALLERY, KICKS, News, PHOTO OPS, The List, tyga

The sights and scenes located in the thick of Hollywood Blvd. always reflects the hustle and bustle associated with the entertainment industry, however yesterday, March 31st, there was a more golden reason why the famed street appeared like a zoo. Shiekh Shoes was unveiling their exclusive collaboration with Tyga and his new Liquid Gold L.A. […]

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You can’t really call it a comeback because Fabolous has been here for years. Yet and still, his “technically” 2015 album, The OG Project and recent alignment with Roc Nation has the Brooklyn boy back on his A-game.