Wired 25: The 25 Winners Of The Summer Of 2012
3. Kanye West
"Kanye to the" continues to win on all fronts. Even though Cruel Summer, is sounding more like a cruel autumn, Yeezy's "Clique," "Cold," and "Mercy" have all topped iTunes and Billboard charts respectively. He's been tabloid fodder since linking up with the queen of the headlines, Kim Kardashian, and it doesn't hurt that he's rapping with more passion than ever before. Yeezy, Yeezy, how you do that, huh?