Hip-Hop Clothing Sophisticate Movement:
Karl Kani, Phat Farm, Sean John

Karl Kani really tried to push the envelope for what would define a Hip-Hop clothing brand. SeanJohn took the handoff from Kani clothing and did some really excellent work in design and quality of fabrics but eventually all of these brands would succumb to design void and repetition which would cause the brands to fold.

 

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