Run-DMC

photo: WENN

Hip-Hop Clothing Denim Movement:

Levis, Lee, Guess, Tale-Lord, Girbaud, Evisu, True Religion

Guess was my absolute favorite brand of jeans. Their earliest styles had leather accents. Guess was a big step up from the utilitarian Lee and Levis brands. I can remember when Lee was at their zenith you might have someone mug you for the patch on the back of the jeans because of this crazy urban myth that a retail sportswear store was giving away free VHS players for anyone who brought in fifty Lee patches. The streets were on fire that summer.

 

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