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One of these days, the Grammy Awards will make a bigger fuss about their music video category than the red carpet spectacle. Both rap videos represented in this year’s nominees, Macklemore & Ryan Lewis’ “Can’t Hold Us,” and Jay Z’s “Picasso Baby” were also honored in Wired 25: The 25 Best Videos Of 2013 but there are much bigger elephants in the room this time around.

Until that day comes, The Wrap-Up will report the real from the reel.

This week’s edition doesn’t mirror the glitz and glamour of the Grammys but there are still plenty of noteworthy editions to YouTube worth the reverence. That includes an actual depiction of the struggle of fatherhood, interacting with backstabbers and revisiting the worst fear imaginable.

Hit the next page to being your visual journey.


Photo: YouTube

10. Murs & Curtiss King – “Owner$hip”

Director: Murs

Murs is here to remind us that being a father isn’t easy, no matter the circumstances.

9. Sonnie Carson ft. Vado – “Come On”

Director: Alex Acosta

Harlem and Brooklyn join forces for an epic party. Simple and plain.

8. Kid Ink ft. Tyga – “Iz U Down”

Director: Hundred Proof

Kid Ink and Tyga’s similar interests run deeper than just rap and tattoos. They both like analyzing dimepieces from head to toe to test their reliability.

7. Future – “How It Was”

Director: Be El Be

Mr. Free Bandz’ latest visual blueprint shows you how it was and will be for his stock this year.

6. K Camp ft. Cyhi The Prynce – Think About It”

Director: Dontell Antonio

The buzzing Atlanta rapper throws a bone to the almost-forgotten Cyhi to clear some of the smoke in the air.

5. Gillie Da Kid – “Jungle”

Director: Rick Nyce

The Philly rhymer is still gooned out after nearly 15 years of laying down bars. All struggle aside, you have to respect the persistence.

4. Ty Dolla $ign ft. Jay Rock – “Never Be The Same”

Director: Jerome D.

The Beach House owner borrows TDE’s go-to producer and their original media sensation to unintentionally recreate The Book of Eli.

3. RetcH – “Since My Dog Died”

Director: TruXarT & Retchy Lo Sweater

If you never had an authentic NYC Hip-Hop experience, the Polo Sporting Goods aficionado delivers one to your computer screen.

2. Disclosure ft. Mary J. Blige – “F For You”

Director: Kate Moross

The Queen of Hip-Hop Soul lends some flavor to the British band’s successful electronic invasion.

1. French Montana ft. Johnny May Cash – “Paranoid”

Director: Eif Rivera

The Coke Bad Boy’s American Dream turns into a cinematic nightmare in this outstanding video.

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