Bill O’Reilly, Gene Simmons, Geraldo Rivera and every other Rap naysayer are all dying a little on the inside. According to a recent Neilsen report, Hip-Hop is the most popular music genre in the country.
The midyear report, which groups Rap and R&B together, details that Hip-Hop accounted for 25.1% of all music consumption throughout the first half of 2017. While the statistic only equals to only a quarter slice of the entire data set, it does mark the dethroning of Rock & Roll which has reigned since 1991.
The news should not come as a total surprise as Kendrick Lamar’s Damn topped the top 10 consumed albums list throughout the six-month period with 1.9 million listeners. Drake’s More Life came in third with 1.8 million.
Hip-Hop has also performed exceptionally on the singles charts as Migos‘ “Bad & Boujee” has been streamed 650 million times since its’ commercial release; seven other Rap songs claimed stake on the top 10 singles list. Forbes reports that Hip-Hop dominates streaming services like Spotify and Apple Music; it is as popular as Rock and Pop music combined.
“It’s been an action-packed start to the year, with records broken, chart history made, and several categories growing quickly,” Nielsen stated. You can view the chart numbers below.
Let’s hope this leads to better recognition on national platforms and less cultural appropriation.