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Nike might have made one of the largest public relations goofs in some time after announcing a Law Enforcement Appreciation Day on Wednesday (May 13). Considering the deaths at the hands of police across the nation, the shoe and apparel company‘s decision to award those in law enforcement with a discount sparked outrage.

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Nike is opening its first retail store in Brooklyn. Not in Park Slope or Ft. Greene or even Clinton Hills, but in Flatbush. 

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May 2’s Manny Pacquiao vs. Floyd Mayweather fight is easily the boxing match of the year, maybe even decade. Part of the hype includes plenty of media coverage, and Nike and Foot Locker have dropped footage of Pac Man in the run up to the match. 

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While sneaker heads line up around the corner for new releases, there are really only two winners in the shoe game: the manufacturers and those with endorsement deals.

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Former Nike promotional product manager Kyle Yamaguchi received five years of probation and 50 voluntary hours of community service for architecting an elaborate scheme to transport, receive and sell hundreds of stolen, rare sneakers. Not bad, considering that he pocketed nearly $200K for his role in the operation.

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Nike will put a spin on a few classic Air Max models in their latest “Patches” collection.

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Whether or not former New England Patriots player Aaron Hernandez does hard time in jail could come down to the size of an Air Jordan footprint near the scene of the crime. So much so that Nike Inc. consultant Herbert Hedges was called to identify a sneaker worn by the NFL baller.

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Sneaker connoisseurs have to wait a few more weeks to cop the Nike Air Foamposite One “Metallic Gold,” which has been pushed back to April 2.

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Currently housing the best of Kehinde Wiley’s work, the Brooklyn Museum strikes hot once again, as it announces the upcoming The Rise Of Sneaker Culture exhibition.

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As Nas once said, “No idea’s original, there’s nothing new under the sun.” That idea, in some ways, rings true in fashion — especially in the increasingly popular luxury sneaker game.

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Thrifty sneakerheads in NYC are about to come up. A Nike clearance store is coming to Queens, NY. 

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The folks at adidas aren’t the only game in town when it comes to copping kicks via a smartphone app. Nike is launcheing the Nike SNKRS app which is being touted as a “one-stop sneaker shop.”