GALLERY, News, PHOTO OPS, The List

Which sneakers did you wear yesterday? You clearly missed the wave if they weren’t Nike Air Max shoes, because the brand celebrated Air Max Day for all kicks connoisseurs to enjoy.

KICKS, News, PHOTO OPS

Nike collaborating with Givenchy creative director Riccardo Tisci will come at a premium cost for consumers. Rihanna was recently spotting rocking kicks from the collection, but prepare to dig in your wallet if you want your own. 

GALLERY, KICKS, News, PHOTO OPS, The List

Trends truly come full circle, as the Nike Air Force 1 has become a fashionable shoe once again for sneaker connoisseurs. Proof of this can be seen via newer releases like the recently unveiled Undefeated collaboration.

KICKS, News

A cryptic “Access Code” initiative was freshly outlined within Nike’s Help hub recently, and the best theories on its application suggest that the brand is targeting the sophisticated buying bots regularly exploiting its online store with each weekend release.

KICKS, News, PHOTO OPS, Video

Although we may be a century removed from seeing flying cars (and a safe air highway to boot), Nike is ensuring that one new wave gadget shown in Back to the Future Part II is coming to reality near you in 2015. The automatic power laces for the Nike MAG a.k.a. the Marty McFly’s.

GALLERY, News, PHOTO OPS, The List

Nike took a page out of their 1990s catalog with the return of Penny Hardaway’s miniature loud mouth sidekick Lil Penny a few days ago. The figurine has since taken over Nike Basketball’s Twitter and Instagram accounts, uploaded selfies, and is updating followers as he treks through New Orleans during NBA All-Star Weekend 2014.

GALLERY, KICKS, News, PHOTO OPS, The List

Each year, Nike’s 2014 Black History Month (BHM) collection gets more impressive. For the forth year, the mainstay brand pays homage to a quartet of prominent Black athletes: LeBron James, Carmelo Anthony, Olympic gold medalist Allyson Felix, WNBA star Maya Moore and professional skateboarder Ishod Wair.

News

In the latest chapter of the lifestyles of the rich and famous, Los Angeles Lakers superstar Kobe Bryant recently took grooming to a new level, or at least another tax bracket.

News, Video

Nike is going high end couture. Designer Riccardo Tisci, who is currently Givenchy’s creative director, has revealed that he has collaborated with the famed athletic apparel brand.

GALLERY, KICKS, News, PHOTO OPS, The List

Whether you celebrate Christmas or kick it Kwanzaa style, Kevin Durant and Nike Zoom technology have the perfect gifts for your feet this December. Like he always does around this time, Durantula drops his Nike KD VI “Christmas” in metallic red so bright, it will have Rudolph feeling some type of way over his trademarked […]

News, Video

Kanye West speaks and rants with passion and worries about the consequences later (if ever).

kanye west, News

Kanye West took the liberty of announcing his newly established partnership with adidas during a recent discussion with Hot 97’s Angie Martinez. However, the pair’s working relationship had only been confirmed on the rapper’s side, until now.