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Either the internets’ are stepping up their troll game, or God is blessing all the hypebeasts. It seems Kanye West‘s newest effort is being delivered via his new shoe release.

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Kanye West and Kim Kardashian were out and about selling adidas Yeezys at Lemonade stands. No worries if you think they were looking for some side money, the proceeds were for a great cause.

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Winter is coming, so your sneaker game might as well be on point while you await the fate of your favorite families from Westeros. Today (March 11), adidas Running announced its collaboration with HBO’s Game of Thrones for a limited-edition drop of Ultraboost sneakers.

kanye west

Portland got a taste of Kanye West’s ongoing jam session series. Yeezy recently took it to his sneaker partner corporate offices as a private treat to the employees.

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It seems that Kanye wants to do more than get his product distributed by adidas. According to a new interview Yeezus wants a corporate job with the sportswear giant.

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Even though he did not come home with a Grammy Award 2019 is still looking bright for Pusha-T. Pusha A Ton has re-signed with adidas for a new deal.

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Obviously someone at adidas wasn’t wearing their thinking cap when curating a nod to African Americans. To many, A pair of mayonnaise flavored shoes were insensitive to say the least.

Tech

The sneaker resale industry is showing no signs of slowing down according to eBay’s 2018 Shopping Report revealed today and highlights trends on the e-commerce site.

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Kanye West is stepping up his product launches. He has purchased several print advertisements with some of the most high-profile daily periodicals in America.

Action Bronson

adidas continues to come for that number one spot and the creativity they’re displaying on their quest to the top of the mountain doesn’t cease to amaze us.

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Looks like NFL players are going to have another reason to be a little jealous of how things are done in the NBA. Aside from the guaranteed multi-million dollar contracts that often times go to bench warmers, now the NBA is allowing players to wear sneakers of any color in any game of the season.

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adidas will continue to show love to the epicenter of the world. The apparel giant has announced a new initiative to celebrate its’ one of a kind culture.