It seems the W flag will fly again. Wu Tang Clan has announced a partnership with Live Nation to relaunch Wu Wear.
According to a recent interview with Billboard Magazine, RZA and executive Oliver “Power” Grant will bring back Wu Wear via a deal with Live Nation’s Merchandise Division. “Wu Wear was the first Hip-Hop brand to be in the windows on Macy’s 34th St.. Now that we are aware and re-energized for our legacy, we felt it was the proper time to reenter the market. Not in a boutique way, but to go big, once again” The Abbott explained.
Originally launched in 1995, Wu Wear was one of the first Rap music spawned clothing lines to be sold in major national retailer including Macy’s and Bloomingdale’s. Aside from feeding nostalgic fans with new gear a major reason for the relaunch stems from the constant bootlegging the Wu logo has faced since shutting down shop in 2008.
“Yesterday in Little Italy there’s a guy right in the middle of the block with a whole shirt stand. All type of shirts and the biggest one in the middle was what? The Wu-Tang shirt. I’m like, ‘Yo, who is this guy paying?’” Power griped.
The new collection will not only be a throwback with their iconic logo t-shirt’s but will also include Clan album inspired designs. Wu-Wear will officially re-debut this week at Agenda (August 14-16) in Las Vegas. You can see some of the pieces on the flip.
Via Billboard
—
Photo: WENN.com
